INMORTAL KINGDOM, is a brand of products with biblical content that markets its products globally through the internet. Its purpose is to communicate a "heavenly" message through edgy designs using elements of popular culture and the brand's own styles. The designs have a bilingual adaptation in Spanish and English, and the purpose of this brand is focused on raising funds for the financing of Christian missionary ministries around the world.
2017 DESIGNS
The brand started in 2007, based in Quito - Ecuador, establishing a screen printing workshop in which the production of its designs begins in small production runs only of men and women t-shirts.
Years later a clothing manufacturing workshop is integrated, with which a wider spectrum is opened for the growth of the brand and producing catalogs with new products such as hoodies and women fashion t-shirts.
This operating model for the brand is maintained until 2017 where it makes a turn to the "Dropship" model by introducing new product lines such as accessories and home & living products, outsourcing their production and establishing e-commerce as its marketing platform, now globally.
DESIGN DEVELOPMENT · CASE: "Obedience is my Worship"